What's Happening At SXSW 2011? profiles the SXSW event in Austin, Texas at which
Chateau Marmont will play this year. It writes in part:
...for members of the media, down south for spring break means South By Southwest (SXSW).
For 25 years, Austin... (the #1 city in America in regards to music venues per capita, by the way) ...has been home to an annual conference bringing together music, film and—since 1994—technology innovators for a week-long extravaganza of panel discussions, concerts and nighttime merriment...
More than 2,000 bands and artists will flood Austin from Wednesday-Sunday, most playing multiple showcases and parties.