Quote:
Originally Posted by CleverCowboy
Hmmm  Super interesting article.
I guess if Alizee can make money wearing clothes that she would normally like to wear anyway, than why not? And let us not forget purses.
My concern is that people eventually get tired of being targeted to buy stuff. I would hate to see IG go the way of FB, which is full of targeted ads. |
I completely agree, Cowboy, that people get sick and tired of ads always in their faces. Unfortunately, I don't think we'll ever get completely away from it. What I'd like to see is a more subtle form of advertising which I believe could be just as effective--if not more so--than the blatant hawking of a product by "influencers" who, you strongly suspect, couldn't care less about the product, in reality. Over time, I think this will just cause the public to become jaded and to ignore them, and thus their "influence" will become much less. I think "product placement" or light and sincere endorsement is a good way to go, and much less annoying to the consumer. For example, if we watch Alizée perform or speak or take part in some kind of public event while wearing an outfit from a designer (or carrying a purse!) that she actually likes, I think that is a terrific form of advertising. Think about how quickly anything sells out that is worn by certain members of the British royal family, for example. It proves that people want to buy things that are chosen by people they admire--no-one has to to try to convince them to buy it. "Influencers," rather than obviously being paid by whomever to pitch whatever, could be selected by companies based on their level of influence to a particular demographic, and matched to the appropriate products. Celebrities like Alizée would not be asked to try too convince their fans to buy something they, themselves, don't truly endorse. Alizée could wear or use things she likes and even record short commercials touting them because she does believe in them. I just think this is overall more honest, less irritating, and would be every bit as effective as the kind of advertising we are inundated with now.