[fsquared]

One contrast that should be taken into account is that Madonna was quite the scandal-maker, from the start, and got ahead by pushing the envelope, starting with the rebellious girl in Borderline, then the Like a Virgin video, the Marilyn thing for Material Girl, teen pregnancy in Papa Don't Preach, then it was the black Jesus figure in Like a Prayer that got her Pepsi ad campaign cancelled, the Gaultier costumes on that tour, the Justify My Love video (banned from MTV, presumably on purpose), Erotica, the Sex book, etc.etc. (and that was just in the first decade).

Alizée's image, if one considers the avatars here, is mostly angel wings and butterflies. I wonder how drastic a break with that image might have to be in terms of reinvention. I personally hope it's not like Christina Aguilera's Stripped/Dirrty makeover.