You kinda took it the wrong way
Adidas or whatever brand puts their interest in financial gains before the star who promotes them. So if the numbers don't add up it doesn't matter how much promotion "X"does...and as long as that person wears the shoes and has pictures on instagram already why bother launching a campaign ? they already are indirectly promoted. They do these things with highly controversial stars or stuff like this ... Also as I stated before she gave up on albums and I think it's done - And I think the finances were not the problem - she just shifted her priority towards family and dancing wich she always stated was her first and biggest passion... So yeh
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