Alright, I think that I can see what's going on between The Cap and OGRE; a misunderstanding.
I have an inkling of what process The Cap plans to use, and it does not require any sort of investment, rather a "print on order" method, where every order is made by the final buyer in quantities as low as 1. This has many obvious advantages over the traditional, but slightly cheaper in the end, upfront investment model.
The only real question is... who's going to get all the profits?
