The Geneva fire service, a military organisation, decided for some reason to use French ghetto rap to alert the Swiss to a change in emergency phone numbers.
The result has become a YouTube phenomenon, especially in France, which likes to mock les Suisses as slow-witted bumpkins who speak quaint dialect as they milk their cows.
Professionals were brought in to produce the video, in which the rapping firefighters berate the public in gang-style slang for jamming their switchboard with requests for phone numbers. This is because the emergency number was switched from 111 to 118 with little notice and Swiss directory assistance numbers begin 18 and French ones with 118.
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09-29-2007, 12:59 PM
Oh those crazy and wild Swiss rappers
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