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Sony did something very right, and it will pay off!
Despight a couple delays, I can finally appreciate Sony's actions with this release as they did it flawlessly in terms of outreach.
1) They had her album delivered through Amazon on the day the album released in many countries (including the US). 2) Her album was made available for pre-order on iTunes in many countries (including the US) and available to buy on the day of release. 3) "5" is also available on Spotify as early as an hour ago I didn't check earlier today): 4) Tons of promotion has happened over the past few months, especially the last week or two. And she retweeted at least 40 tweets today in order to further spread the word over social media 5) They sent out the limited edition boxes early so recipients got it a day or two before the album came out. Props to Sony, they've done things very right recently and it will show in sales for the album! I wouldn't be surprised if this one sells more than Psych.
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#2
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That's because it's the last chance for Lili . Sony will cancel their contract with Alizée if she sells less than 15 000 units and will be left alone with the promo costs to pay back (source: Illogicall Music, Alizée France). Hence the massive media promo , interviews every day etc... If this album doesn't sell, it's likely gonna be the end for Alizée.
Last edited by lapinschous; 03-26-2013 at 12:53 PM.. |
#3
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The other big factor is it is a very good album. It always pays to bring in top talent for the song writing.
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#4
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I think it's a little early to say. Number 10 on iTunes for a day doesn't say much, let's just hope the numbers stay consistent for a few weeks. If she can at least stay in the top 50, I think she'll be set.
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